Having a marketing budget that isn't significant can be problematic when you are a small business owner trying to promote your business. That's why we've taken the time to help you promote your business without breaking the bank.
1. Google My Business
A Google My Business profile is an especially effective marketing strategy for local businesses. With this free listing, your business will show up on Google Maps and in the local section of Google Search. Be sure to fill out your Google profile completely and optimize each section. Including photos and videos is always helpful. P.S. Don't forget about the always-important Google Reviews!
2. Visual Marketing
Utilizing the visual medium to market your business is a creative way to engage your target audience. Sites like Pinterest and Instagram are free and could potentially help in building a large following online.
3. Social Media Promotion
If social media is not already a part of your marketing plan, it is time to make a change. Social media platforms are perfect for marketing your business, and free! Cross promoting on all platforms is effective in getting your content seen by a large variety of people. Using sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest can increase brand awareness and recognition. Post consistently and provide information that is relevant to your business and audience.
Some companies offer discounts, coupons, sweepstakes or contests to engage their followers. Others use direct dialogue to understand their customers. Whichever route you decide to use, make sure you find the tone and method that works best for your company.
4. Blogging
Blogging for your business can be used to increase engagement, improve online visibility, and drive traffic to your website. Blogs have the potential to promote your business on a whole new level. You are an expert on your business, and therefore have the ability to tell the best stories and provide useful information for potential clients. Blog posts don't have to be long or complicated; think of them as a curated Facebook post.
5. Video Marketing
Videos allow you to show or say anything you want about your company in any way you want. They help you connect with your audience in a completely unique way. You can utilize videos in ads, email campaigns, on your website, on YouTube, or as a social media post. 82% of brands say that they consider their last investment in video to be either successful or very successful.
You can start building your marketing base with these simple steps. Don't have the time or means? We would love to learn more about your company and implement a video production and distribution plan specific to your needs.