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How to Excel at Customer Service

Do you know what the definition of Customer Service is? The Oxford Dictionary defines it as "the assistance and advice provided by a company to those people who buy or use its products or services". We've compiled some tips on ways to provide that assistance and advice that can set your business apart.

1. Answering your phone

It isn't enough to just answer the phone when it rings. The key is to answer with a smile. Literally. Smiling when you speak with your potential customers translates over the phone. Remember that you want to come across as authentic so make sure that your tone is appropriate as well. Customers want to speak with an actual person, so be sure an actual live person answers when you receive calls.

2. Active Listening

It can be frustrating for anyone to have to explain their problem or tell their story multiple times. Being interrupted is another sure-fire way to upset a potential customer. Make sure you listen to what your customer is saying, let them finish, then answer appropriately. Use empathy in solving problems. Summarizing what was said is a good way to show that you were paying attention.

3. Under Promise, Over Deliver

One of the problems that you can avoid is the "over promise, under deliver" dilemma. If you don't have an actionable plan to deliver on the promises you make, don't make them. For example, don't tell a customer that their new television will be delivered by Friday if you can't hold up that deal. If you want to retain customers and avoid negative feedback, be sure you hold up your end of bargains. Go above and beyond to ensure that your customer has a positive experience with your company.

4. Own your Mistakes

If you do accidentally miss a deadline or fail to deliver on time, own it! No one is perfect and mistakes will happen. Apologize for the oversight or delay and rectify it. Reassure your customer that you will take care of them so they are willing to give you another chance in the future. Discounts and freebies could help in this scenario.

5. Follow-Up

Out of sight, out of mind? I don't think so! Show you care for your customers by following up. After a purchase or service, follow-up with your customers. You will build loyalty and increase the probability of gaining another purchase in the future.

6. Go above and beyond

Automation has taken the relationship building aspect out of customer service. Therefore, when you go the extra mile, it is recognized. To create a lasting impression, add your personal touch. Listen to your customers' stories and reach out in a way that is personal and meaningful to them.

We would love to listen to and tell your story! Reach out today!


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