• Jessica

5 Tested Video Storytelling Tips You May Not Know

I recently read a statistic that said 76% of businesses increased sales because of video. Seems like as good a reason as any to use video as a part of your marketing campaign, right? Not just any video, however. A video that tells a story is bound to captivate your audience and inspire them to make a purchase. Here are some tips for expert storytelling:

1. People are Important!

Centering your story lines around the employees in your business and your customers will create a more personal image. You want to focus on people, not product. Expressing the benefit of your product or service will help the busy customer in making his decision. Find your tone and stick with it. If you want to be humorous, do it! The more human you seem, the more likable you are. Facts are boring; we want to see a person telling or demonstrating why they matter.

2. Create an Order

Every story should have a beginning, middle, and end. That may seem obvious, but you would be surprised. If a piece is missing, your marketing video could feel empty or incomplete. A good story has a beginning that features a relate-able person in some sort of situation; a middle where the character takes action to address the situation; and an ending with a revealed outcome.

3. Plan your shots ahead of time

Choosing a background can be tricky. You don’t want it to distract from the story, but it also has the power to make the story more compelling. For an outside shoot, the optimal times of day to get the best shots are immediately after sunrise or just before sunset.

Bonus: If you decide to shoot outside, try to stay away from noisy areas that could hurt the sound quality.

4. Camera angles are useful