If you could rub a magic lamp and get business wishes, the first would undoubtedly be "more customers," right? The second - more traffic to your website. There are numerous ways of getting more people to engage with your website; here we will discuss 8 of the more effective ones.
1. Competition Research
Using a site like BuzzSumo can be highly beneficial in learning what your competitors are up to. You can utilize a service like this one to find out the social performance of specific sites and content, which will provide you with what topics are popular with readers and on social media. Reproduce that kind of content on your website to increase traffic.
2. Advertise
Attracting visitors to your site by using paid search, social media, and display advertising is a no-brainer. These ways of advertising help build your brand and get your site in front of people. Make sure you have a strategy for your goals, that way you get the most bang for your buck! Utilizing keywords as a part of your strategy is paramount to success.
3. Promote your Content
Creating great content without showing it off isn't enough. If you want people to see what you‘re posting on your website, you must promote it on social media. See our 6 Fun Marketing Ideas for Social Media post for most insight.
4. Be Active on Social Media
Sharing your content on social media isn't enough - you need to participate with the community as well. Join in group discussions that are relevant to your business, or that are using the same hashtags you do. Answer any comments you get on your posts and engage with your readers. Interaction with your fans is guaranteed to help build trust in your brand.
5. Post to LinkedIn
LinkedIn is more than what it used to be - a means of finding another job. As it is now the largest professional social network, posting content on a regular basis can boost traffic to your site and increase your profile within your industry.
6. Analytics Data Examination
Google Analytics shows just about any piece of data regarding your site, from demographics to most popular pages. Keep close tabs on your Analytics data and use it wisely in your content and promotional strategies. Inspect the data to find out when, where, and how your website traffic is coming from.
7. Use Video in Your Strategy
There is a time and a place for text-based content, just as there is for video. Video can be used to make your site more engaging and to attract new visitors. Information retention for visual material is significantly higher than it is for text; this means that video marketing is an amazing way to grab and retain your audience's attention. This will also boost traffic to your website, which is a win-win for your business!
Drop us a line if we can help in any of these aspects, or if you would just like to learn a bit more. As always, we would love to tell your story!